book subscribed

subscribed book by tien tzuo, gabe weisert

embark on a journey to understand the future of business with "subscribed: why the subscription model will be your company\s future – and what to do about it" by tien tzuo and gabe weisert. this transformative book illuminates the global shift from a product-centric to a customer-centric business model, highlighting the rise of the subscription economy. tzuo and weisert expertly argue that the focus is no longer on single transactions but on fostering ongoing relationships with consumers through service-based offerings. this insightful read is an essential guide for anyone looking to thrive in the modern economic landscape by embracing recurring revenue and customer loyalty.

about the author tien tzuo, gabe weisert

tien tzuo is a prominent figure in the business world, widely recognized as a pioneer of the subscription economy. he is the co-founder and ceo of zuora, a leading cloud-based software provider that helps companies transition to subscription-based models. before establishing zuora, tzuo was a key player at salesforce, serving as the chief marketing officer and chief strategist. gabe weisert is the managing editor of zuora\s subscribed magazine and has a rich background in writing for notable publications like forbes.com and yahoo!. their combined expertise and firsthand experience provide a powerful and credible voice on the transformative potential of the subscription business model.

subscribed summary

"subscribed" provides a compelling blueprint for businesses aiming to adapt and succeed in the evolving digital economy. the book details the decline of the traditional, product-based business model and introduces the subscription model as the key to future success. tzuo and weisert emphasize that today\s consumers prioritize access to services over the ownership of physical goods, a fundamental shift in consumer behavior. the authors present a clear argument that companies must pivot to a customer-focused approach, continuously innovating and adapting to meet changing customer needs. through a variety of case studies from industry giants like netflix, spotify, and adobe, the book illustrates the immense potential of the subscription model to drive growth and build lasting customer relationships. "subscribed" offers a practical framework for reinventing a business, from rethinking accounting practices to overhauling it architecture, to align with a customer-centric, recurring revenue model. ultimately, the book serves as a crucial guide for businesses to not only survive but also to prosper in the subscription economy.

frequently asked questions about \subscribed\ by tien tzuo, gabe weisert

1. what is the core concept of the book \subscribed\?

   the central idea of "subscribed" is the transition from a product-based economy to a subscription-based one. the book argues that the future of business lies in providing ongoing services and building long-term customer relationships rather than focusing on one-time sales.

2. who is the intended audience for \subscribed\?

   "subscribed" is a must-read for entrepreneurs, business leaders, managers, and anyone involved in strategy, marketing, or product development. it is especially beneficial for those looking to implement a recurring revenue model within their organization, regardless of the industry.

3. what are the key takeaways from \subscribed\?

   key takeaways include the importance of focusing on customer outcomes over product features, the necessity of new metrics to measure success in a subscription model, and the understanding that this shift is a fundamental change in business strategy, not just a new billing method.

4. does \subscribed\ offer practical advice for businesses?

   yes, "subscribed" is rich with practical advice and actionable strategies. the authors provide numerous case studies and a step-by-step framework to help companies of all sizes transition to a customer-centric, subscription-based model.

5. what is the \subscription economy\ as defined by tien tzuo?

   tien tzuo defines the \subscription economy\ as an economic model where businesses provide continuous access to services in exchange for recurring payments. this model is built on the foundation of strong customer relationships and delivering ongoing value, a significant departure from the traditional model of selling products as discrete transactions.

in a world where consumer preferences are constantly evolving, "subscribed" offers a timely and essential perspective on the future of commerce. the principles outlined in this book provide a clear roadmap for any business looking to build a more resilient and profitable future. by embracing the subscription model, companies can move beyond the transactional and cultivate a loyal customer base that is the cornerstone of sustainable growth. the insights shared by tien tzuo and gabe weisert are not just theoretical but are grounded in years of experience helping companies navigate this significant economic shift. for anyone looking to understand the forces shaping modern business, "subscribed" is an invaluable resource that will inspire a new way of thinking about your customers and your company\s future.